About Solmar / Since 2018

One simple idea.
A whole wardrobe followed.

Born in Ukraine in 2018. Built for real life - and for mornings that need fewer decisions.

Olga + Sergii Kostetski

Founders

Founded
2018
Physical stores
27
team members
210+
Forbes Ukraine / 2023
NEXT 250

The Kostetski family

Where the name began

The name

A family name.
A practical idea.

SOLMAR comes from the names of our daughters, Solomiia and Mariia. Family isn't a campaign line for us. It's part of how we build the brand - with care, consistency, and responsibility.

Solomiia+Mariia= SOLMAR

A small family idea became a wardrobe for thousands of women.

The first piece

It started with
one perfect turtleneck.

One piece

Basics, but
in color.

  1. Fit

    Comfort that works all day.

  2. Color

    Up to 20 shades in one model.

  3. Function

    Every piece works with the next.

I was looking for the kind of turtleneck I'd want to wear again and again - soft, comfortable, flattering, well-made, and easy to style. And I wanted it in color, not just black, white, and beige. I couldn't find it, so we made it.

Olga Kostetska Co-founder

Milestones

From one piece
to a full wardrobe.

SOLMAR is much bigger today, but I still look at every new piece the same way: would I wear it myself, would it work in real life, and would I reach for it again tomorrow?

Olga Kostetska Co-founder

  1. 2018

    The start

    First turtleneck. $20K self-funded run.

  2. 2020-22

    Into retail

    10 stores open across Ukraine.

  3. 2023

    Recognized

    Included to Forbes Ukraine Next 250.

  4. 2024

    Scale

    27 physical stores. 200+ people.

  5. Today

    U.S. chapter

    Smart wardrobe. Real plans. Real fits.

Press + recognition

Recognized.
Still building.

Growth has never changed the first idea: make everyday dressing simpler.

Physical stores
27
Team members
210+